Hindustan Unilever is inviting applications for the post of D2C CX Executive for the year 2021. Here is everything that you need to know about this Hindustan Unilever Recruitment!
About Hindustan Unilever
Hindustan Unilever Limited is a consumer goods business whose brands help people feel good, look good, and get something out of life by meeting daily needs for nutrition, hygiene, and personal care.
HUL is recognized as the leadership factory in the world, with an inclusive work culture firmly rooted in Unilever’s core values of honesty, respect, pioneering, and accountability. Hindustan Unilever had 35 product brands in 20 categories as of 2019. In FY2017–18, the company had 18,000 employees and revenue of 34,619 crores.
Job Description
You’ll be a part of HUL’s eCommerce team, which is one of the company’s most strategic, future-ready, and fastest-growing groups. You will be working in HUL’s only self-owned b2c hyperlocal ecommerce platform, MyKirana, under the eCommerce vertical. This is an excellent opportunity to join a small but nimble team in launching and expanding a new business in one of India’s most exciting sectors.
Roles & Responsibilities
You will be responsible for marketing initiatives to drive online conversion and shopper retention on MyKirana’s consumer website and mobile application as a D2C CX Executive (Grade-1B). The following are your primary responsibilities.
- Managing ads, carousels, search, and other features on the website/app to boost cart conversions is referred to as website merchandising. To boost conversions and develop a strong brand memory that leads to client retention, this would necessitate a good combination of creative and analytical talents.
- Precision Marketing – This entails a thorough comprehension of marketing analytic technologies like Firebase and Google Analytics in order to comprehend shopper behaviour and platform retention. As a result of identifying cohorts for target-based marketing, greater retention and conversion rates have been achieved.
- Promotions – Collaborating closely with the performance marketing team to devise coupons and promotions based on customer cohorts in order to improve channel efficiency, reduce app uninstalls, and boost shopper LTV.
- UI/UX – A thorough understanding of the shopper journey as well as UI/UX is a requirement for this position. This entails locating leaks in the shopper funnel and implementing UI/UX improvements to maximise online conversions based on shopper missions.
- Marketing automation and customisation — Creating journey flows and automated triggers in a marketing activation platform like Mo-engage to send push alerts, SMSs, and emails, resulting in high shopper retention and lifetime value.
Eligibility
- A candidate with an MBA/Masters degree and at least 3 years of experience in a Marketing technology (Martech)/Platform management/Performance marketing role in Ecommerce, online business, or performance agency is desirable.
- Marketing analytics are something you should be well-versed in.
- It will be advantageous if you have prior experience with marketing communications and online merchandising.
- Understanding of the user interface/user experience (UI/UX) and the online consumer journey
- A candidate who possesses the ideal combination of strong creative ability and keen analytical abilities.
- Collaboration and network management skills with numerous teams and stakeholders (internal and external).
- Comfortable in a start-up-like dynamic and nimble working environment.
- Interpersonal skills are important.
- It would be advantageous if you have prior experience managing marketing expenditures.
- Work experience that required active listening and a solution-oriented mindset.
- Ability to learn web-based tools and technical competence.
- We’re looking for people that have the mindset, passion, and agility of a business owner.
Location
Mumbai, Maharashtra
How To Apply For This Job?
To apply for the opening for D2C CX Executive role at Hindustan Unilever Recruitment, click here.
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