Aditya Birla Capital is inviting applications for the post of Marketing Communication Intern for the year 2023. Here is everything that you need to know about this Aditya Birla Capital Internship!
About Aditya Birla Capital
Aditya Birla Capital Limited (ABCL) is the holding company for the Aditya Birla Group’s financial services divisions. ABCL is committed to serving the end-to-end financial services needs of its retail and institutional clients, with a strong presence in life insurance, asset management, private equity, corporate lending, structured finance, general insurance broking, wealth management, equity, currency and commodity broking, online personal finance management, housing finance, pension fund management, and health insurance.
ABCL, formerly known as Aditya Birla Financial Services Limited (ABFSL), is one of India’s top five fund managers (excluding LIC), with an AUM of Rs. 2,463 billion as of March 31, 2017, income from activities of Rs. 106 billion and profit before tax of Rs. 11.5 billion in fiscal 2016-17. ABC has a nationwide presence through over country, with over 12,000 personnel.
Roles & Responsibilities
1. Design and implement marketing and health communication strategies across the customer journey, spanning acquisition, retention, and advocacy stages
2. Create personalized and relevant touchpoints aligned with customers’ health preferences and needs
3. Craft compelling health content for various channels, including emails, WhatsApp, SMS, push notifications, and in-app messages, to boost customer participation and engagement
4. Collaborate with the data analytics and execution teams to segment the audience and customize messages and experiences accordingly
5. Coordinate with the digital, health management, claims, and persistency teams to plan monthly engagement campaigns
6. Act as a customer advocate, collecting feedback and insights to shape customer-centric communication
7. Stay updated on health tech industry trends, emerging engagement techniques, and innovative campaigns to enhance engagement
8. Monitor the effectiveness of communication campaigns and strategies using relevant metrics and key performance indicators (KPIs)
Location
Thane, Mumbai
Duration
The Aditya Birla Capital internship will be for a period of 6 months.
Perks
Stipend: Rs.15,000 – 15,000 / month
Certificate & Letter of Recommendation
Deadline to Apply
The last date of applying for this internship is 15th September, 2023.
How To Apply For This Internship?
To apply for the Aditya Birla Capital internship, click here.
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