Quantiphi Analytics is inviting applications for the post of Marketing Analyst Intern for the year 2024. Here is everything that you need to know about this Quantiphi Analytics Internship!
About Quantiphi Analytics
Quantiphi is a multi-award-winning applied AI and big data software and services company that is driven by a strong ambition to solve business transformational problems. To achieve breakthrough effect at unprecedented speed, we combine innovative machine-learning research with rigorous cloud and data-engineering approaches. Since its debut in 2013, Quantiphi has grown 2.5 times. We’ve won Google’s “machine learning partner of the year” award for two years in a row – 2017 and 2018. We’ve also won Google’s “social impact partner of the year” award for 2019. The organisation is located in Boston and employs over 700 data scientists across multiple sites.
Roles & Responsibilities
- Track important activities, assess their effectiveness, and determine how they add to the sales funnel in close collaboration with the sales and marketing team.
- Recognizes the structure of client data in the systems and divides the database into segments to effectively target a certain market or category of users.
- Possesses a strong grasp of marketing analytics and is capable of managing and reporting on the tracking of marketing campaigns, incorporating sources from a variety of channels, including the web, social media, email, webinars, live events, and online communities.
- Create strategies and measurements to evaluate the success of current marketing initiatives.
- Establish and uphold a marketing attribution methodology that links ROI to the customer purchase journey.
- Gather information about market conditions, customer demographics, and the strategies used by rivals.
- Utilize data-driven tools such as predictive analytics, statistics software, and other tools to analyze data.
- Establish and oversee a monthly management dashboard with important marketing stats and suggestions.
Requirements
- If experienced, one to two years of expertise in digital marketing, marketing operations, or analytics, ideally in a related field
- Outstanding analytical abilities and the capacity to draw conclusions from data that are actionable Excellent communication abilities
- Knowledge of social media analytics, including Facebook and LinkedIn analytics, Adobe analytics, and Google Analytics and Google Tag Manager
- The ability to monitor, assess, and communicate the outcomes of different marketing tasks in order to calculate ROI
- Skilled in using a CRM and marketing automation system for data segmentation and reporting (HubSpot is highly preferred)
- Proficient in Microsoft Excel with a strong grasp of the sales lifecycle
- Familiarity with data visualization software
- Competent in project management and problem-solving
- Self-starter with a track record of pursuing achievements that are deadline-driven
Duration
The internship will be for a duration of 6 months.
Location
Mumbai
How To Apply For This Internship?
To apply for the Quantiphi Analytics internship, click here.
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